Preface The emergence of artificial intelligence-powered chatbots has revolutionized business domains internationally, from customer service to online shopping and various other fields. As we step into the coming year, AI conversational AI advancement is likely to evolve to a new level, embedding cutting-edge innovations to deliver personalized, ef

Opening Remarks In today’s fast-paced corporate environment, maintaining an edge of the rivals is crucial. Competitive analysis has always been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how businesses collect, process, and util

Introduction Social media marketing is evolving dramatically in recent years, shaped by changes in technology, user behavior, and corporate demands. One of the most significant shifts in the marketing landscape is the emergence of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of organizations and